By: D.C. Cutler, U.S.A.
Rockstar Games and Take-Two Interactive have yet to announce a release date for the highly anticipated “Grand Theft Auto VI.” Speculation suggests a possible release before Christmas, but no new footage or trailer has been released, leading to an intriguing marketing strategy.
With the absence of a release date, other game studios are feeling the pressure of when to launch their own games. Rockstar Games seems confident in their ability to create hype just a week before the release with an ad, as anticipation among “GTA” fans is already at an all-time high.
This level of enthusiasm for a video game release has not been seen since the launch of “Halo 2” in 2004. The iconic status of the “GTA” franchise suggests that minimal marketing will still result in record-breaking sales. Many anticipate “GTA VI” to become the highest-selling video game in history.
source: Rockstar Games
As the summer approaches, there are limited advertising opportunities leading up to the end of the season. Possibilities of promotions include ads before major events like the first NFL game of the 2025-26 season or before popular movie releases in theaters.
Recent pricing trends for major game releases like “Mario Kart World” suggest that “GTA VI” could be priced at $100 or higher, especially with the emphasis on its cinematic qualities. Demand is high, which may drive the price of the game even further up, as seen with a listing by a Swiss retailer for $112.
With the buzz surrounding “GTA VI,” many are curious if the game will have a lifespan of fifteen years before the release of “GTA VII.”
Original article by ausretrogamer.com
